(from left) Susan Cohon, Leon, Marvelle and Tiana Koffler, George Cohon, Murray & Theo Koffler at the opening day of the fair (1976)
This is how it all began ...
Launching artists' careers since 1960
In June 1960, Toronto businessman Murray Koffler and his wife, Marvelle, attended an outdoor art fair on Washington Square in New York City. Upon their return to Toronto, they were dismayed to read in the newspaper about two artists who were removed from Toronto City Hall for trying to sell their art on city property.
Together with Alan Jarvis, former Director of the National Gallery of Canada, and the late Jack Pollock, the Kofflers closed off the parking lot and garden of the then Four Seasons Motor-Hotel on Jarvis Street for a June weekend in 1961 and the first Toronto Outdoor Art Exhibition was born! In 1967, the Kofflers suggested the art show be moved to the new City Hall Square (now known as Nathan Phillips Square), where it remains today.
Beginning in 2011, the Toronto Outdoor Art Exhibition began to produce Art Now – an outdoor exhibition of non-commercial contemporary art. Art Now offers the public a chance to interact with and learn about often-misunderstood contemporary art practices such as installation and performance art in an informal setting. Like the namesake art fair, Art Now provides the public an opportunity to connect directly with artists and creators in a more personal way.
The Toronto Outdoor Art Exhibition is the largest outdoor art exhibition in Canada and has established itself as an important event within the Canadian arts community.
For 55 years, we have partnered with the City of Toronto and private businesses to bring an engaging and exciting selection of visual art to the Toronto community. On an early July weekend - rain or shine - we present a juried showcase of visual artists working in a wide range of traditional and experimental art forms.
Notable artists such as Ken Danby, David Blackwood, Joanne Tod, Jennifer Stead and Harlan House exhibited in the early stages of their careers. Artists come to connect with gallery dealers, collectors and the general public.
The Toronto Outdoor Art Exhibition is grateful to the City of Toronto for their longstanding support and partnership.